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| Publication: | London Evening Standard |
| Published: | 26th October 2009 |
| Article: | VAs are the new PAs |
| Website: | www.thisislondon.co.uk |
Article Excerpt:
Founder of buy:time Claire Brynteson first set up the business when, working in a blue-chip bank, she realised her own need for an assistant.
When the recession hit, she feared it might wipe away her market, but the past 18 months have been more profitable than ever.
"Most of our client base is working twice as hard as they used to. And more new businesses are starting than ever before, with a lot of people going it alone.
"He or she will be used to having the structure of PA support in a company, and now all of a sudden they are in a home office or working out of a members' club such as 1 Alfred Place, but still won't know how to get their BlackBerry synchronised or IT systems working."
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